Technology is making it much easier for organizations to perform their tasks more efficiently. For instance, data analytics enables sales teams to narrow down their message to resonate with their target audience, thus increasing revenues. It is why you see a proliferation of apps and software solutions to automate workflows, monitor inventories and enhance customer experience.
Another trend that is helping organizations maximize their output while cutting down costs is outsourcing. Nowadays, you can endorse your quality testing services to a specialist. The primary benefit of doing this is to cut costs and save time.
According to data, companies were spending 26% of their IT budgets on QA services and testing.
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The stiff competition forced independent service providers to offer quality assurance services at very affordable prices. Under this new environment, it makes no sense anymore to hire your own testers.
Finally, independent QA testers do not have an emotional investment in the project. They will give you an honest assessment as a result of their review.
At its core, quality testing is putting a value on the brand. With information traveling at lightning speeds, you do not want to be on the wrong end of a viral video.
Releasing a product prematurely, which means it did not undergo quality testing, and you will see your customers airing their complaints on social media. Unfortunately, nobody seems to call customer service anymore. Instead, they go straight to Facebook to rant against the erring company.
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