Socialdice: 12 Instagram Statistics To Craft Effective Marketing Strategy For 2023

Are you thinking about adding Instagram to your marketing strategy? If yes, you must get familiar with Instagram statistics to enrich your brand’s reach. Instagram’s reach is too impressive, and its popularity is continuously rising. Therefore, it is a perfect fit for businesses to promote their products.

However, you must know that Instagram statistics help make a clear decision to curate the strategy that best suits your business. Apart from this, you can buy instagram reels views to improve your video reach and performance of your marketing efforts. 

If you search on the internet, there are lots of articles that you will find about Instagram statistics. We don’t want to overwhelm you by discussing more statistics in this article. Alright! Here let us discuss some vital statistics to improve your online presence. 

1. Instagram Downloaded Approximately 3.8 Billion Times 

Since its launch, the popularity of Instagram is growing greatly. It truly means that the platform is excellent for ensuring massive reach. Let’s see this point, Instagram has been downloaded 3.8 billion times. Now, you got to know that Instagram has been downloaded massively.

The studies also state that the platform continues to grow, and a brand that focuses on trends can ensure success. Remember that the downloaded numbers do not say the number of active users. By keeping this in mind, you can create an effective marketing strategy that supports your business. 

2. Instagram has More Than 1 Billion Active Users 

As per the studies, Instagram has surpassed over 1 billion monthly users. The platform is 6th place after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat. Instagram is ahead of many popular social media platforms.

Therefore, as a marketer utilizing Instagram is the right decision to reach your potential customers dramatically. Many professional and marketing enthusiasts are leveraging Socialdice to improve their online presence on Instagram. 

3. Users Consume Instagram an Average of 30 Minutes a Day 

Today, we know that everyone is addicted to smartphone usage and always surfs the internet to explore the information they need. Yes, of course. Instagram users consume an average of 30 minutes a day on the platform.

They more often watch videos and happily click on shopping posts. Most users stick with Instagram Stories and Reels features and enjoy watching the feeds the most. So to be a successful marketer, promptly create informative content that is more intriguing. As a result, you can interact with more customers on the platform.

4. Each Day, 95 Million Photos & Videos are Being Shared on Instagram

One of the facts you must know is that every day there are 95 million photos and videos shared on the platform. Furthermore, it states that the competition is fierce on the platform. So to actively engage the customers on the platform, make a clear plan to create and share unique content. Remember, informative, unique, engaging content will help brands expand their reach and grow their followings. 

5. Instagram Stories has 500 Million Active Daily Users 

Get to know that nearly 500 million people are actively checking out Instagram Stories daily. Around half of the active Instagram users utilize the Stories feature the most. So, for unpredictable growth of your business, post content on this feature and impressively reach greater heights. 

6. 70% of Hashtags Used on Instagram are Branded

For social media users, hashtags are everything to discover content and take the content in front of the right audience. Younger generations to older generations are playing with the mix of hashtags and creating a buzz about the content they post.

Along with the potential hashtags, leveraging Socialdice is well worth it to expand your audience base. So to make your brand be found on Instagram, consider utilizing effective hashtags and following impactful strategies. 

7. Estimated That Instagram Has an Advertising Reach of 928 Million

Advertising your business on Instagram is an excellent way to expand your brand awareness and reach. Being present on Instagram helps to promote your brand and likely find potential customers inexpensively.

In fact, as per the studies, it is predicted that Instagram provides a brand new opportunity for businesses to reach 928 million Instagram users. This stat implies that Instagram is the best platform to take the business to the next level.

8. Nearly 55% of Influencers Opt to Utilize Instagram for Their Campaign

Instagram is a user-friendly platform where users can easily take highly visualizing pictures. Anyone can apply filters and effects, including tags, to make their campaign successful. Users can also create videos and share them without editing them. Understanding the platform’s effectiveness, 55% of influencers have started to utilize it to ensure long-term success. 

9. 80% of Users Find New Products on Instagram

Instagram is a platform that is famous for its highly visualizing capability. The visuals influence the users to purchase the product. The pictures and videos that you post will impact the user’s mind and make your products sell. 

10. 54% of Millennials Buy Products After Discovering It on Instagram

According to recent studies, Millennials are potential buyers. Around 68% of 18 to 24 years old are on the platform. Additionally, 54% of Millennials say that they purchase products after watching new posts on Instagram. Therefore, it potentially influences consumer behavior, and the customers who like your products will more likely share them with most of their friends and family. Consequently, this helps businesses to enhance their marketing efforts to reach potential buyers. 

11. 47% of Millennials Utilize Instagram as a Messaging Application

Today, after Facebook Messenger, most people have started using Instagram as their messaging app. Every social media platform is information-centric and also communication centric. Therefore, it is predicted that there is an easy way of communicating on Instagram and which makes it more appealing to the Millennials to utilize this platform as a great messaging platform. Nearly 47% of Millennials use Instagram as a messaging application. 

12. Already 7 out of 10 US Companies Using Instagram

With its intriguing features, Instagram holds its potential as a great marketing platform and attracts more marketers. In fact, as per the eMarketer study, around 71% of companies in the US are utilizing Instagram, which surpasses Twitter.

So there is no wonder that Instagram continues to expand its marketing potential, which now offers the native ad program, Carousel ad, and sponsored influencer partnership to reach a massive potential audience.  

Final Verdict

In a nutshell, we hope that these statistics will help you make an informed decision. With these exciting statistics, curate a compelling marketing strategy and elevate your brand’s sales. So explore more Instagram statistics, and fire away to get the most engagement!