Did you know that an average of 96% of visitors to a company’s website or online store will leave without making a purchase on their first visit? These statistics may sound scary. But do not be afraid and do not get upset especially if you are planning to migrate Volusion to Shopify now, there are effective ways to remind yourself and bring back potential customers. Launching a remarketing advertising campaign is one of them.
Remarketing (also known as retargeting) is a tool that allows you to target personalized ads to people who have already visited your site.
It is this characteristic that makes remarketing special. Because users have already interacted with a brand in some way and it is recognizable to them, they are more likely to make a purchase in the future. As a result, Internet marketers can achieve a good return on investment in advertising.
In this article, we have made a selection of interesting ideas for remarketing and retargeting that have proven their effectiveness in practice.
1. Target Different Stages of the Sales Funnel
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Depending on what pages they view, what elements they interact with, and what actions they take, different visitors to your site are at different stages of the sales funnel. If those at the top are not encouraged to move up, they will leave without ever becoming customers for the business.
You can build a retargeting strategy in such a way as to target advertisements at different stages of the sales funnel – from awareness to the moment when users are ready to make a purchase. This approach can be particularly effective for companies with longer sales cycles.
This strategy can be further enhanced by using ad formats that allow for dynamic personalisation based on user behaviour. For example, catalog ads can often be used to engage users at multiple stages of the funnel. At the awareness or consideration stage, they can showcase a curated selection of products to spark interest and encourage further engagement.
2. Make an Offer They Can’t Refuse
Many people give up on completing their order one step before making a purchase. They can be stimulated with discounts, various bonuses, and special offers. Even with the same free shipping. Try retargeting to bring potential customers back to your site to make a purchase. In addition, it is possible to display advertisements with products based on their browsing history on the site. Personalization is a really powerful tool.
3. Experiment with Cross-selling
The essence of the cross-selling technique is to offer a potential buyer or a person who has already bought something from you other products that complement the product they are interested in. For example, it can be a lens or a tripod for a camera, a cover for a smartphone, or a set of bedding for a buyer of a children’s bed.
This way, you can set up remarketing that will increase your average check and generate repeat sales.
4. Remind About Abandoned Baskets
According to research by European marketing agencies, from 30% to 70% of shoppers in online stores abandon their shopping carts before completing the order.
But in some cases, all it takes for a person to complete a purchase is to remind them of it. Just let buyers know what they left on your site, and you may be pleasantly surprised by the increase in conversions.
5. Try Remarketing Based on Interactions
If you need a fascinating retargeting idea, check out this way of using it. The point is to target highly specialized advertisements to site visitors who have interacted with the site in a certain way:
- viewed the page of some services;
- read a specific article;
- interacted with a call to action, filled out a form, registered, downloaded an app, etc.
You can come up with many options. Importantly, such ad targeting has a good ROI.
6. Demonstrate Social Proof
People are more willing to trust other people than professional salespeople. Showing them testimonials from real customers, even if they’re not exactly positive, is much more likely to convert than reading how good you are on a service page. You can lead users to such reviews with the help of an advertising campaign in remarketing. This approach serves as the best social proof, demonstrating genuine experiences and building trust with prospective customers more effectively than any self-promotion could.
7. Offer to Try It for Free
The freemium (or trial) model is familiar to many from their experience of using mobile application software. The point is that the client gets the opportunity to use part of the program’s functions for free or for a certain time, and then he is already offered to decide whether he wants to buy the full version.
But it can also be applied to the service sector. For example, a design bureau or a construction company can offer a potential client a free express consultation, which will probably lead to payment for a more expensive service.
8. Offer Interesting Content
Users can be redirected from advertising not only to product or service pages but also to interesting content: blog articles, case studies, e-books, portfolio projects, etc. This can be useful in cases where you need to build brand awareness or move a prospect smoothly through the sales funnel, as mentioned earlier in the article.
As part of a well-thought-out online advertising strategy, remarketing can be an extremely effective tool that allows you to achieve great results. We hope that our selection of ways to use it will be useful for you.
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