The social media landscape is fiercely competitive, with numerous platforms vying for attention in a rapidly changing environment. While players like Meta and Twitter dominate the market, it’s hard for newly-launched apps to stand out. However, exceptions like TikTok, Red, and Soul App have made their mark.
In this article, we will explore how Soul Zhang Lu, the founder of Soul App, has succeeded in such a challenging market.
Soul App is often associated with interest-based social networking and the metaverse, both hot topics in today’s tech and social industry. As the metaverse has already been discussed frequently, let’s focus on interest-based social networking. While Soul Zhang Lu wasn’t the first entrepreneur to focus on interest-based social networking, she is among the few who have found success.
1. Soul Zhang Lu creatively develops an avatar-centred design.
Traditional social networking norms refer to the accepted behaviors, rules, and conventions that guide how people interact on social networking platforms. These norms can include things like using real names, posting personal photos and information, sharing updates and opinions, following others, commenting on posts, and liking content. These traditional social networking norms exist because relationship-centered social networking has dominated in the past decades. However, this kind of traditional social form brings judgment and pressure, which weakens the young generations’ desire for expression.
On the platform built by Soul Zhang Lu, users have no need to use their real names and upload personal photos. They are empowered to craft their new virtual identities with avatars. This is the first step for Soul Zhang Lu to break traditional social norms. She created a social wonderland that is free of judgment and pressure that came with acquaintance-based social relationships. Soul Zhang Lu’s deep understanding of social networking and user behavior allowed her to identify a gap in the market and create a platform that caters to users’ interests and needs.
2. Technology backups Soul Zhang Lu’s success in the interest-driven social sector.
Interest-based social networking is a powerful tool for connecting people with common interests and passions. By bringing people together around shared hobbies and interests, these platforms allow users to form more meaningful connections and build communities. Whether through online forums or offline events, interest-based social networking helps people explore new ideas, learn from each other, and create a sense of belonging. In today’s world, where social connections are increasingly important, interest-based social networking has become a vital part of many people’s lives. It allows individuals to express themselves, find like-minded individuals, and form relationships that can last a lifetime.
Image source: pandaily.com
People are fond of joining interest-based social networks to discover a place where they can communicate with those who have the same interests and participate in the activities and discussions they want. To help users find individuals who have common interests, Soul Zhang Lu has created an AI-powered recommendation system. This has helped the platform to stand out from traditional social networking platforms that are often cluttered with irrelevant or unwanted content.
Consequently, on Soul App, individuals can easily encounter people with similar interests, develop relationships based on shared interests, and create a sense of camaraderie and belonging. Additionally, it provides an ecology cycle for sharing knowledge, skills, and resources related to hobbies.
Soul Zhang Lu is disrupting traditional social norms and paving the way for a new era of social networking. By incorporating innovative avatar-centred and interest-based features, Soul App is redefining what a social network can be and creating a new social track for users to explore. As the industry continues to evolve with the metaverse becoming more mainstream, it will be interesting to see how Soul App continues to innovate and stand out in this rapidly changing landscape.
For other entrepreneurs, the social networking space is vast, and there are numerous opportunities for success. While Soul Zhang Lu has achieved success as an entrepreneur, she is not the only one and serves as a great sample for latecomers.