Recently updated on October 25th, 2022 at 11:27 am
Are you tired of your business moving slowly and never getting as much attention as you want? Do you want to know what you could be doing as a business to generate more engagement and drive traffic to your website?
With more than a billion active monthly users, TikTok is one of the most popular social media platforms to this day, despite being the newest one around. As a business, marketing on TikTok is a great way to build your brand and engage with users all around the world, however, it can be hard to stand out among a crowd of millions, given that there are so many other users around you.
One would think that with such a big platform it would be easy to gain attention, but competition is thick and if you don’t post precisely and efficiently, you may completely miss the mark. Unless you are using a growth service like TokUpgrade, progress might be slow in terms of getting followers. If you are marketing your business or brand on TikTok and need some more help generating more engagement, here is what you need to know.
1. Keep your blog posts regular and consistent
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One of the most important aspects of any kind of social media marketing, especially when looking for growth in your engagement, is consistency. In social media marketing, there are two kinds of consistency; style and timing.
When it comes to the style of your content you want to make sure that it has a consistent flow throughout so that people can identify your account or brand easily and followers will be more likely to enjoy all of your content.
Next up we have consistency in timing. Social media is like a well-oiled ship. There are times when people are more active and there are times when people are less active, but the one constant is that these times remain the same every single day. If you want to generate more engagement, you need to be posting consistently at the same time every single day. This is a great way to not only reach your audience when they are most active but also allow them to know when you will be posting next.
Social media marketing and traditional marketing are completely different in that when it comes to traditional marketing, people want you to come across as more professional and as a business, whereas when it comes to social media marketing, people want to see and more relatable and personable side of your business or brand.
A great way to go about doing this as a business is by sharing your own stories. Of course, you still want to keep the stories related to your business or your niche to keep your audience engaged, however, by sharing personal stories, you encourage people to share their own stories and therefore create more engagement
3. Engage with followers
As a business, you may want to come across as more professional, and in turn, think that you should just be receiving engagement. However, something to consider is that one of the best ways to generate more engagement is by engaging yourself.
Most social media platforms offer a multitude of ways in which you can engage with your audiences from messaging, liking sharing, commenting, and more. By engaging with your followers and other users, you encourage them to engage back, especially if you ask them questions that they could be answering.
4. Make sure you have a clear call-to-action for each post
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Next up we have one of the clearest and most simple ways to encourage more engagement, and this is through the use of call-to-actions. Essentially, this is an instruction by those who are posting. This could be anything from a button that says email or call, to even someone saying don’t forget to like the post and follow the account.
There are so many different kinds of call-to-action options and they are just a way to remind people or hint to people that they could be engaging with your content more.
Having an online business can be tricky and generating more engagement can be even tricker but by just following these few steps you are bound to have more engagement.