Do you have plans to present your business at an upcoming trade show? Are you dealing with limited funds for your display? If so, you may believe that going with the smallest most economical space and limited marketing elements is best.
However, it doesn’t have to be like this. If you plan carefully, you can create an amazing trade show exhibit that will help you meet your goals.
Keep reading for some tips to help you.
1. Create Concise and Crisp Copy
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Make sure your messaging remains snappy and short. While it needs to be alluring and intriguing, the goal is to draw people into your booth so you can give them more information.
It’s important to note that your display has only three to four seconds to get the attention of someone passing by. The words you use for your display should be to the point and intriguing to be effective.
Try to think of your display as a highway billboard. Get the brand message across in six or fewer words.
If you need help getting this right, you can turn to a company like Rockwayexhibits.com, which will provide you with insight and assistance to create the display that helps you get the desired results.
2. Consider Graphics Carefully
Using clear, bold, and simple images will be effective when creating a memorable canvas to sell your story. If you use confusing, mysterious, involved, or overly ornate graphics and art, you may “miss the mark.”
This type of display will also seem distracting and not be as effective as something that is cleaner and easier to understand.
If you can, choose simple, single images. It may be appealing to use several images to tell a more complicated story, but usually, one image is going to work.
3. Determine Your Trade Show Goals
Before you begin to send out invites or even plan the design of your booth, you must create specific goals for your trade show display.
Think about this. Is your goal to impress existing customers, or do you want to attract new ones? Do you want to establish your brand as a thought leader or promote a new product?
When you answer these questions, you will have a direction for your trade show display.
4. Maximize the Space You Have
It doesn’t matter how big or small your display area is; you need to take advantage of every inch. From the higher traffic shows to waiting areas, there is potential everywhere. For example, do you have a booth with a high ceiling?
If so, utilize it. You can also work with designers ahead of time to make sure you are making the most with your booth size and how much space you can use.
5. Make Sure the Company Name Is Easy to See
There are far too many businesses that hide their company name. Remember, you are paying a lot of money to display at a trade show. Because of this, you want to make sure that people know what your business is.
Put your business name in the header part of the display. This is where most people will expect to see it.
Do you have a logo? If not, now is a good time to create one. This is another opportunity to make a good impression.
A professional logo makes your business seem established. Just make sure to put time and effort into what you create to achieve the desired results.
6. Have the Right People in Your Booth
If you have a small trade show presence, you may begin to feel the strain of having just a few people available to man your booth. However, even with just a few friendly, outgoing representatives, you can achieve success.
Even if you have a huge booth space, if the best people aren’t representing your brand, you will miss out on many opportunities. It is best to create a schedule, so a minimum of one of your representatives is at your booth all the time.
If your booth is empty, it can reflect negatively on your entire business.
7. Feature Your Social Media and Website Information
Making sure your website address is prominent in your trade show display is a must to ensure success. This is because if someone attending the trade show sees something they are interested in, they can write down your website. This is true even if they are not at the booth.
Once they have your website, the individual can visit at any time to learn more.
If you don’t yet have a website, it is time to get one. You also need to implement some type of social media plan. Be sure to choose a name for your website that relates to the business, and that is easy to remember.
Before the trade show, be sure to share information about the event and your presence through social media and your website. This is going to encourage more people to attend to see you.
Creating the Perfect Trade Show Exhibit
As you work to create a trade show exhibit for your business, you should keep the tips above in mind. This will help ensure you create a space that helps you achieve the goals for the event.
Trade shows are a great opportunity to build your brand. However, you have to get it right to see this benefit.
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