Search engine optimization is essential nowadays. Many people take the help of search engines to receive the information they want, carry out purchases, or even for entertainment purposes. In the USA, Google serves as the leading search engine provider for almost 70% of the people, followed by Bing and Yahoo. Data also shows that the total value of North American e-commerce, including Washington and Vancouver, is between 67 USD$ to 84 USD$.
Therefore, any company or website looking to benefit should use SEO Vancouver, especially if you are a small business owner. Almost 608,596 of the businesses in Vancouver and Washington are small businesses, with around 1.4 million small business employees. You could tap into the vast small buyers market with the benefits of SEO techniques.
If you want to know about the advantages of SEO for small businesses in Vancouver and how you can benefit from it, here are some points to consider.
1. It improves your brand presence
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It would help if you tried to improve your brand’s presence as much as possible to attract potential customers while retaining the existing ones. Without sufficient brand awareness, other small businesses will overtake you. As mentioned above, Vancouver city and much of Washington has 608,596 small companies, including various industries, from professional firms to exporting manufacturers.
Enhancing your website’s loading time along with its responsiveness, content, and overall experience will play a substantial role in its visibility. Building solid links, creating excellent content (both text and video), utilizing long-tail keywords, identifying your target audience, and participating in social media communities will significantly enhance your business presence.
2. You will enjoy higher conversion rates
While some people might not know it, website speed is crucial for enhanced user experience and site ranking. Studies show that the first five seconds from the time the user visits a web page significantly influences the conversion rate because if the loading time is more than five seconds, they would most likely leave the page.
Every additional second reduces the conversion rate by 4.42%. Studies also show that most people staying in Vancouver have an attention span of just eight seconds, decreasing from 12 seconds in 2000. You can use various SEO techniques such as enabling compression, changing the server if required, improving server response time, reducing redirects, and using content distribution networks. A faster website will ensure an extended customer interaction leading to a higher conversion rate and increased organic traffic.
3. Use organic search to attract more customers
Organic SEO traffic refers to those visitors that visit your website from unpaid sources, including search engines including Google, Yahoo, or Bing, and optimizing your traffic undoubtedly increases organic traffic. Statistics show that a big chunk of the search engine market share in the USA is taken by Google, followed by Bing and Yahoo, and it is vital to attract visitors from those sources to your website constantly.
You can use various techniques such as using long-tail keywords, improving meta descriptions, encouraging incoming links, enhancing content, and using analytics tools to track the visitors’ frequency to increase the rate of organic traffic to your website.
4. You can easily track progress
Another benefit of SEO for your small business is the ability to track your return on investment, unlike most traditional marketing methods. You can track the number of visitors to your website, site ranking, and other things by using various metrics, including CTR, keyword ranking, bounce rate, new backlinks, domain authority, and conversion rates.
You must use SEO in Vancouver if you are a small business owner because it is cost-effective, result-oriented, trackable, and a more reliable option than traditional marketing methods. With an increased online presence, you will have more chances of attracting local customers and retaining the existing ones.