Your business website is an excellent tool for optimizing your business operations. It lets potential customers interact with your business from the comfort of their convenience. You can have features like a Live Chat, Call support, and feedback pages where your website acts as the first point of contact with your potential customers. It presents you with an opportunity to make the first impression on the web.
It is worth knowing that with the high competition online, the website that seems credible will win more business and clients. That is why you should know the features that can increase the credibility of your website and help grow your brand. Let us look at some of the features you ought to add.
1. Not having an SSL Certificate
Table of Contents
A Secure Socket Layer (SSL) Certificate is a critical part of your website. You ought to install it to your server to protect your server-client communication. It ensures that every bit of information is encrypted. This way, any unauthorized third party will find it hard to intercept critical data. Customers are growing concerned about their privacy online. Many potential clients will look to see if your website has a secure URL and other security signals to confirm that their data will be safe.
Quite often, you will need customers to submit their details such as emails, passwords, or even credit card number to transact from your website. You have to take responsibility for protecting such data, and you must show your customers that you have the right infrastructure. There are different types of SSL you can buy from a place like SSL2BUY. You will find certificates from various issuers, otherwise known as Certificate Authorities (CA).
Besides, having an SSL Certificate for your website increases the chances of better search engine rankings. It will also affirm the identity of your website and make it stand out from the predator sites that may try to dupe your consumers. The bottom line is that you need an SSL Certificate to increase your site’s credibility, enhance customer trust, and enhance your security.
It would help if you considered linking out your websites only to reliable and highly credible sites. Research has found that links do influence your credibility. In fact, internal and external links are one of the most critical ways of attaining high ranking on search engines. Yes, the likes of Google have algorithms to measure the credibility and value of your content. So, linking your blog posts to top external websites will tend to increase the popularity of your website.
External and internal links do help users get more information as they read. You want to give the customer better content to help increase shares, referrals, and conversions!
3. Poor grammar
Nasty writing mistakes have the potential to damage your credibility. That makes proper grammar usage and correct spelling critical part of building your reputation with your site visitors. Remember that unlike with mortar and brick business where customers can interact one-on-one with your team, your site visitors are welcomed by the written content on your site.
Simple grammatical mistakes such as writing “loose” in place of “lose” can create a misunderstanding of the message you intend to convey on your website. That is why clear, coherent, and focused writing that is easy to comprehend is a great way to retain customers.
Tip: Before you upload content like blog posts on your website, you should make sure to check that they are free from grammatical errors. There are many free grammar tools that can help you avoid the embarrassment of getting a bashing from users.
4. Not Having an Accessibility Declaration
A winning website is one that is accessible to all users. To make your website visitors aware, you should include a declaration on your website that defines the level of web accessibility your website aims to achieve. This is known as the Accessibility Statement.
The declaration should, ideally, take the form of a short information page which should be available through a link from each page of your website. The information on your website accessibility should be clear about the target level of web accessibility. It should indicate the methods that will be used to achieve the given targets.
For example, an Accessibility Statement should read something like, “[Insert your website name] is dedicated to delivering a platform that is available to all our audience irrespective of technology or ability.” It should also include exemptions to the intended level of accessibility.
The Accessibility Statement will go a long way to show the site visitors that you care about everyone. It will also help avoid the view that you discriminate against certain groups of people.
5. Too many ads
You could probably be wondering how many ads are on your website. Well, that thought could amount to a possible conflict of interest between you and your site visitors. You need to avoid bombarding them with ads that clutter on the web page.
You should perhaps give them an option to manage the ads on your pages. For example, give them the option to Skip Ads. At the end of the day, you want your users to have a pleasant experience even as you generate revenue!
A website is a powerful tool that links your potential customers to your business. Well, you should know that it takes more than having a live website to get conversions. Ensure you have a proper design and other critical elements that give you credibility