The Emerging Role Of Video And Video Marketing In Healthcare

Recently updated on October 25th, 2022 at 12:08 pm

We are living in an exciting age where technology has successfully infiltrated all industries. From remote marketing or video marketing and sales to automation, everything is getting easier with the advent of technological innovations. 

The rise of Software-as-a-Service (SaaS), Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP) are unlocking avenues to simplify business processes and tasks. As a result, organizations can make effective use of human resources without wasting them over grunt work.

It is also changing the overall perception of labor-intensive industries. Further, it is also increasing the reach and impact of critical services. For instance, the healthcare industry is making medicare more accessible. As more individuals turn to the digital world while seeking healthcare solutions, the industry is shifting its approach and going digital.

With an increasing number of healthcare providers looking up how to create a video, here is a primer on the role of video and video marketing in healthcare:

1. Videos Get You Seen

Typically, healthcare organizations make use of long and informative blogs to spread knowledge and awareness. However, there is a growing trend that indicates the dominance of video content over any other form. This transition could result from the over-saturation of text content and the monopoly enjoyed by big names ruling the SERP. Hence, the only way to stand out is through videos.

In addition to overcoming the competition, video content is also an SEO goldmine. Considering that search engines are moving towards a video-based approach and indexing video content over walls of text, it may grant you the visibility that you desire.

2. Developing a Rapport With Your Patients

When you use a YouTube movie maker to create video content, you are not merely producing a video; you are laying the foundation for trust and credibility. At the same time, you are appealing to your patients on a human-level and establishing relationships. 

Video offers absolute versatility, which allows you to manipulate it in several ways. You can use it to give a tour of the premises and display the amenities and facilities to back up your service claims. Alternatively, you can use it to narrate the story of a patient’s treatment. Publishing such personal stories will build empathetic connections.

3. Establishing as Domain Experts

Healthcare is extremely personal for users. A patient will only come to you after you have been successful in alleviating all their concerns. But how do you achieve this status? Through videos!

As stated earlier, videos allow you to earn trust and credibility. Videos add a voice and a face to the names of the people who will be performing surgeries, carrying out treatments, and diagnosing illnesses. Their confidence speaks volumes about their experience and knowledge in their respective areas.

Through videos, organizations can also highlight the caregivers who are the unsung heroes working tirelessly behind the scenes. Most importantly, it can be a great medium for happy customers to voice their satisfaction.

With a combination of all the features above, you can paint a picture of an establishment that:

• Offers world-class treatment
• Has the best healthcare professionals
• Meet all medical requirements

Therefore, you are projecting your healthcare organization as something that they can all depend on.

4. Contribute Actively to the Community

Giving back to the community has always helped businesses in developing a brand status. It can be particularly useful in earning brownie points from prospective patients.

You do not have to purchase fancy equipment to produce and publish high-quality videos. A simple online slideshow maker would be just as effective in conveying your wisdom to those around you. Similarly, you do not have to create long, never-ending videos to engage with the audience. Simple, bite-sized videos can be equally effective in conveying the information. In fact, it could be more effective in grabbing the viewers’ attention!

Therefore, branch out and post your videos on different forums, social media pages, and groups to help those in need.

5. Learning and Communication

Consider an unprecedented situation such as the COVID-19 outbreak. Overcoming such a crisis calls for a collaborative approach between healthcare professionals, research and development experts, epidemiologists, and others. Thus, at a time when the whole world is battling the pandemic, videos can be instrumental in disseminating collective knowledge. Further, it can also play a crucial role in training and educating the frontline workers.

Videos, real-time or recorded, are helping those battling fear and anxiety related to the Coronavirus. At the same time, they are bridging the knowledge gaps existing all over the world. Common masses are taking to websites like YouTube to know more about the virus, safety measures to stay safe, and so on.

Thus, the present situation is an excellent example of how video helps in learning and communicating.

6. Telemedicine

The field of telemedicine has gained a much-needed thrust as more healthcare organizations are adopting videos. In its purest sense, telemedicine calls for a real-time video consultation with the doctor and patient in two-way communication. However, it may even cover first aid videos, health and fitness video content, and self-diagnosis guides that may help with preliminary medicare. 

Thus, the creation of videos regularly and can add to your video marketing campaign. At the same time, you can create dedicated playlists on various subjects and topics and continue adding to it. In due time, you may end up with a repository of educational and informative videos that can act as a centralized library for your audiences.

Final Thoughts

Video marketing in healthcare is the only area, where anything “viral” is considered a good sign. It can significantly help your healthcare organization earn a brand status. It is one of those tried and tested ways that allow your business to gain exposure in the cutthroat competition of the healthcare industry. Subsequently, you can deploy an effective video marketing in healthcare for engaging and capturing prospects.

Finally, it is highly effective in convincing others that you offer the best in class services and care. Resultantly, your audience would be placing their trust in you.

Eventually, it will all contribute to the overall growth of your business.